My top priority is creating a website for your cause that builds awareness and increases engagement so you can make a bigger difference in the world.
Your website isn't just a brochure to highlight to visitors what is important to your cause and what you do. Your website is a powerful communication tool to be used to increase engagement with your cause, increase donations or sales, increase your team's productivity, update your strong and casual supporters on your latest achievements, and communicate new programs and support needs.
That's what I do best.
I build all websites to display effectively on mobile, desktop, laptops and tablets.
Modern website design begins with a mobile first mindset. As mobile device usage continues to exceed desktop computer usage it is very important that your website display effectively on all modern display platforms. All of my website designs are responsive.
57% of users say they won’t recommend a business with a poorly designed mobile site.
Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead.
I build all websites strategically, making sure your target customer is compelled to engage with your cause.
It is critically important to the design and content choices of your website that I have full knowledge and understanding of who your target demographic is. That is why I don't start until I am crystal clear on your target audience, and am more than happy to work with you to more clearly define that audience if I feel it will increase the success of your website. This is so vitally important that I recommend working with a professional copywriter to make sure we hit a home run on the content for your website.
The more you can define not only the demographics — like age, gender and household income — but also the type of person (psychographics), including attitudes, tendencies, and preferences, the more you can directly speak to your audience. Owning a specific market's mind share is the key.
- Todd Friedman
I maintain a strong focus on ensuring your visitors have a positive online experience.
A visually appealing website is not enough. Page loading speed, image optimization, code efficiency, menu placement, copywriting are just a few things that are consistently overlooked, not here! The overall user experience has to be positive. I make sure your website conforms to the latest technological and design standards to ensure everyone that visits your website has a positive, user friendly experience.